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WholesalingLead generation

Driving for dollars: a field guide

The R35 team · September 15, 2021 · 1 min read

Before there were data feeds, there was a car and a route. Driving for dollars — literally driving neighborhoods looking for distressed houses — is still one of the best sources of off-market deals, because the houses that look neglected usually belong to owners who are tired.

What you are looking for

  • Tall grass, full mailboxes, and papers on the porch.
  • Boarded or broken windows, a tarp on the roof, code-enforcement stickers.
  • Two houses that stand out on an otherwise cared-for street.

Log it properly

Snap a photo and record the exact address. A vague "blue house on Elm" is useless a week later. Then look the owner up in the county records and add them to your follow-up list.

Make the first contact human

When you reach the owner, do not lead with an offer. Lead with what you noticed and a genuine question: are they thinking about doing anything with the property? Curiosity opens more doors than a pitch.