Notes from the build
Playbooks, product notes, and what we’re learning as R35 finds its feet — written for people who actually do the deals.
What to say in your first text to a seller
The first message decides whether you get a reply or a block. Short, honest, and about them — not you. A breakdown of what works and why, with examples you can adapt.
The R35 team · August 2, 2026
From lead to assignment: the R35 workflow
A walk through the whole arc of a deal — sourcing, contact, contract, buyer, assignment — and where R35 carries the weight so you can stay on the phone.
July 29, 2026
Staying TCPA-compliant when you text sellers
Texting sellers is one of the highest-response channels in wholesaling — and one of the easiest ways to get yourself in real legal trouble. A plain-English primer.
July 22, 2026
5 signs of a motivated seller
"Motivated" does not mean desperate — it means the seller has a reason to move that matters more than squeezing the last dollar. Here is how to spot it early.
July 15, 2026
How AI is changing real-estate wholesaling
The job was never the paperwork — it was the follow-up, the research, and the hundred small decisions in between. Here is where software actually helps, and where it does not.
July 8, 2026
From side hustle to full-time wholesaler
Going full-time is less about one big deal and more about a repeatable system. Here is what changes when wholesaling becomes the job.
April 22, 2025
Organize your pipeline before you scale
More leads will not help a business that loses track of the ones it has. Here is how to get your pipeline in order first.
October 8, 2024
Why follow-up is where deals are won
Most deals are not lost to a competitor. They are lost in the gap between "they seemed interested" and "I meant to call them back."
March 19, 2024
Wholesaling and the law: staying on the right side of it
The rules around wholesaling are tightening in many states. Here is a plain-English look at the areas that get people in trouble — and why this is not legal advice.
September 12, 2023
Double closings, explained
When you do not want the assignment fee on display, a double close keeps the two deals separate. Here is how it works and when it is worth it.
May 30, 2023
Comps and ARV: pricing a deal so it actually sells
Get the after-repair value wrong and the deal dies on your buyer's spreadsheet. Here is how to comp a property the way an investor will.
February 14, 2023
The assignment contract, explained
The paperwork that makes wholesaling legal and clean. Here is how an assignment works and what to get right before you sign.
November 15, 2022
How to talk to a distressed seller
The best price comes from the best conversation. Here is how to listen your way to a deal instead of pitching your way out of one.
August 23, 2022
Cold calling for wholesalers: openings that work
The phone is still the fastest way to a deal. Here is how to open a cold call so the seller keeps talking instead of hanging up.
May 19, 2022
Direct mail that gets replies
Mail still works when the list is right and the message is human. Here is how to build a campaign that gets the phone to ring.
February 17, 2022
Building your cash-buyer list from zero
A deal is only worth what a buyer will pay for it. Build the buyer list before you need it — here is where the cash buyers actually are.
November 9, 2021
Driving for dollars: a field guide
The oldest lead source in wholesaling still works. Here is what to look for, how to log it, and how to turn a distressed house into a conversation.
September 15, 2021
Where to find motivated sellers without a big budget
You do not need thousands in marketing to find your first deal. Here are the lead sources that cost mostly time, and how to work them.
June 24, 2021
A beginner's guide to real-estate wholesaling
No renovations, no landlords, no bank loan. Here is what wholesaling actually is, how the money is made, and what it takes to close your first deal.
March 11, 2021