← Back to blog
WorkflowR35Assignments

From lead to assignment: the R35 workflow

The R35 team · July 29, 2026 · 2 min read

Every wholesale deal follows the same arc. The difference between a good month and a bad one is rarely a single big move — it is whether each handoff in that arc actually happens, or quietly falls through the cracks. Here is the arc, and where R35 is built to carry it.

1. Sourcing

It starts with a list. R35 pulls from public records and the sources you already trust, then ranks what is worth your time first — so you open your day looking at the ten leads most likely to become a deal, not scrolling three hundred rows.

2. First contact

The opener is drafted for you and ready to edit. Text, call, or both — every touch is logged against the lead automatically, so there is one place that always knows the last thing that happened.

3. Follow-up

This is where most deals are won or lost, and it is the part humans are worst at. R35 keeps the cadence: the reminder to circle back, the nudge when a thread goes quiet, the note that says this person asked you to call Tuesday. Nothing interested slips away because you were busy.

4. Contract

Once a seller says yes, the paperwork moves. Agreements, disclosures, and signatures run through the flow instead of living in your email as attachments you have to hunt for later.

5. Buyer match

The other half of the deal. R35 helps you line the property up against the buyers most likely to want it, so the assignment does not stall while you cold-call your list hoping someone bites.

6. Assignment and close

The spread is yours; the coordination is handled. Documents, parties, and dates in one thread so the close does not depend on you personally chasing five people on closing day.


None of this replaces judgment — what a property is worth, which seller to push, which buyer to trust. It replaces the dropped balls: the follow-up you forgot, the document you misplaced, the buyer you meant to call. Keep the judgment. Let the system keep the arc moving.